During May, the Youth Office visits all middle and high schools in the municipality with a blue van, which has become the project’s visual identity. The van is an old vehicle that has been adapted with a pop-up roof that transforms into a DJ booth. Upon arrival at the school, the van sets up in an outdoor space alongside Youth Office banners, a 170 cm spinning wheel, and numerous customised promotional giveaways, making the activation itself a performative event. The van’s journey can be tracked through real-time posts and short stories on the Youth Office’s social media.

In addition to digital communication, posters are displayed at schools with the message: “We’re on our way. Find us at your school on [date]”. This message is reinforced in the first class of the day when each student receives a personalised giveaway containing information about a specific topic, a QR code linking to the Youth Office’s Instagram, and a challenge: “Win a spin on the Youth Office Wheel! Or trade it for a giveaway at the Blue Van!” During school breaks, music takes over, and choreographies start forming as students line up to spin the wheel. One by one, after spinning, they answer a question about the project based on the information available in the flyer and on the Youth Office’s social media. Each correct answer is rewarded with a giveaway that promotes different projects and is divided into two categories: standard rewards for correct answers and a “Jackpot” prize. The Jackpot grants a special giveaway, usually featuring the Youth Office’s official branding.